September 2017
Intermediate to advanced
256 pages
5h 58m
English
Content preview from Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
1
Great Marketing Starts
with Great Positioning
Who are you as a company? Why do you matter?
Two simple questions and quite possibly the two most important ones that business leaders face today. The answers, however, are anything but simple. To respond, you must fully understand what—at its core—your company does, what your value proposition is to your most important customers, how you are positioned vis-à-vis your competition, and how to tell your story in a compelling way.
If you find that determining who you are and why you matter is tough, rest assured that you’re not alone. Most executives have trouble answering these questions clearly, much less concisely. That is understandable. With so much going on in a company—so many hopes and dreams ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.