September 2017
Intermediate to advanced
256 pages
5h 58m
English
Content preview from Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
6
Activation
You’ve done it. You know how you want to talk about your company. You know your precise place relative to the market’s needs and opportunities, the competition, and the trends that are shaping your category. You know exactly how to articulate your role and relevance. You have a clear value proposition. Your key messages are compelling. Now it’s time to tell the world.
But wait. How, exactly?
Companies are quick to celebrate when they get their ideal positioning down on paper. Too often, however, they fail to bring that positioning to life. The document outlining a marketing campaign may end up buried in a proverbial drawer. Or maybe it is beautifully projected by the CEO but not by the sales team. Or perhaps it results in a website ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.