September 2017
Intermediate to advanced
256 pages
5h 58m
English
Content preview from Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Foreword
Andy and I met when we were working for Steve Jobs on the launch of Macintosh. She was leading the charge from Regis McKenna, Inc., Apple’s PR firm, and I was a software evangelist spreading the good news to developers. My job was to sell the dream. Andy’s was to make it credible.
Lately, Andy has been making entrepreneurs more successful with a dynamite approach called “Positioning DNA.” Essentially, she postulates that there are three kinds of companies in the world: Mother, Mechanic, or Missionary. When you figure out which one your company is, you are better able to position your way to success.
I highly recommend that you read this book to understand Andy’s framework and prepare your company for worldwide domination. Andy is truly ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.