7

Genetic Engineering

What if there is tension between who you are as a company and how you think you want to position? Is it possible to change your DNA?

Yes, you can change your company’s DNA, but it’s not easy. And it’s not a decision to be taken lightly.

Most companies continue for years, decades, even generations in DNA rubber-stamp mode. And why wouldn’t they? Mother, Mechanic, or Missionary behavior is baked into their genetic code. Oracle, for example, appears to be happily, solidly a Mechanic. It’s not looking to shoot rockets into space or even to design a next-generation driverless car. Rather than branching out into new territory, it seems perfectly content to continue developing and marketing integrated cloud applications and platform ...

Get Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.