9
Tile:
Delivering Peace of Mind
DNA: Mother
Genotype: Customer Experience
The Challenge: How to differentiate the company in an increasingly crowded market, how to connect better with customers, and how to establish leadership.
While writing this book, I took a trip to Tile, one of my favorite clients and the company behind the small square Bluetooth tracker and app of the same name that helps users find lost items. During my visit, I came across the following testimonial taped to the back of the stall door in the women’s bathroom:
My wife and I inherited a three-toed box turtle from our daughter when she moved away for college. Tippy resides in a blue plastic tub most of the time, but my wife lets him out periodically to wander the first floor ...
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