September 2017
Intermediate to advanced
256 pages
5h 58m
English
Content preview from Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
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Contents
Part IThe Principles of Positioning
1 Great Marketing Starts with Great Positioning
5 Positioning and Message Architecture
Part IIAha! in Action: The Practice of Positioning
9 Tile: Delivering Peace of Mind
10 BuildingConnected: Cutting Through the Noise
12 Synaptics: The Human Interface Revolution
13 Retrotope: The Next Big Thing
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.