Introduction
Maybe you picked up this book because you have a design problem you need help solving, or maybe it’s because you’re considering a career in graphic design. Either way, I’m glad you did.
Graphic design is for everyone, and we can all benefit from a set of problem-solving tools to help us respond to the complexity of everyday life. I’ve been teaching design skills and methodologies for over 20 years, and I love empowering people to create, edit, arrange, innovate, conceptualize, and execute their ideas.
Graphic design is the art and practice of creating visual content to communicate ideas to an audience. Design can be applied to a variety of mediums (for example, print, digital, and environmental) and seemingly appears all around us in a variety of contexts. Perhaps this is part of why I enjoy being a designer so much. I never know if I’m going to be working on a design solution for a bottlecap or a billboard, and the medium, message, concept, client, and audience change frequently. Every day presents a new puzzle to solve and an opportunity to learn, practice, and evolve.
My hope for you is that you enjoy the design process as much as I have, and whether you’re solving a problem or researching a career path, that you enjoy the journey. Let your curiosity and imagination propel you forward to learn the principles of design to help guide your design decision-making. So, without further ado, I’m pleased to present Graphic Design For Dummies and to share some of my knowledge ...
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