Chapter 1
What Is Graphic Design?
IN THIS CHAPTER
Getting your feet wet in graphic design
Specializing in graphic design
Setting hourly rates and flat fees and using retainer agreements
Ibelieve design is an instrument of organization, a means of relating objects to people, a medium for persuasion, and a way for humans to cope with the complexity of daily life. I believe there is no “right” way to solve a design problem because I’ve seen other designers solve design problems brilliantly in ways that I would have never thought of. Graphic design is a thinking person’s game where you solve problems by creating a visual language from type, illustrations, images, and other elements.
My goal as a designer is to reach my audience with whatever medium is necessary in order to communicate most effectively. Call me an optimist, but I believe that graphic design can help make the world a better place because when people communicate effectively with one other, we build stronger relationships, reduce misunderstandings, resolve conflicts, and facilitate understanding and growth.
Graphic design is all around us, and we are immersed in its artifacts. As you sit there reading this page, I bet ...
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