January 2025
Beginner
272 pages
7h 12m
English
Content preview from Graphic Design For Dummies
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Chapter 8
The Principles of Design: Movement, Hierarchy, Alignment, and Space
IN THIS CHAPTER
Using movement to control the viewer’s eyes
Organizing and prioritizing information with a hierarchy
Using alignment to ensure elements are position in relation to each other
Using white space to create visual rest
Continuing deeper with our exploration into the principles of design, our final principles to explore are movement, hierarchy, alignment, and space. All four of these principles can be used to control how our viewer’s eyes travel through a design composition.
When designers control how their user’s eyes move through a composition, they control the order, pace, and flow of information that the audience sees.
Movement
Movement doesn’t necessarily require elements to move like what you would expect to see in an animation or website. Movement also refers to the way a viewer’s eyes move through a composition, which leads to an engaging experience. Often graphic designers and artists ...
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