January 2025
Beginner
272 pages
7h 12m
English
Content preview from Graphic Design For Dummies
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Chapter 10
Constructing Color Systems
IN THIS CHAPTER
Exploring color psychology
Strategies for choosing color palettes
Designing for audiences with visual color deficiencies
We haven’t talked much about color yet, so this chapter is to help you create color systems for a variety of needs. Before you begin, you should know that we all see color a little differently, so your color preferences aren’t likely to be shared by everyone. Additionally, culture can play a role in shaping people’s perceptions of color because color preferences can be linked to culture and customs.
With this in mind, can you build a functional color system? And aren’t colors used to convey meaning? The short answer is yes. I’m going to discuss color so you can learn to put a variety of color systems together, and I’ll also talk about how color can be used to convey meaning. Let’s jump in and get started!
Defining the Brand Personality
When you start a new project where you’re going to be making some color decisions, take a few moments to reflect on your needs. Think about how abundant color will be in your project and how important color will be in your final project. You don’t have to use a lot of color ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.