August 2010
Intermediate to advanced
214 pages
9h 49m
English
Content preview from Information Security: Contemporary Cases
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26 ■ Case 2 Advo, Inc.
Advo, Inc.—The Company
Advo,Inc. is the largest provider of direct mail advertising services in
the United States. Advo processes and distributes printed advertising
from its 25,000 clients to more than 112 million consumer households
throughout the United States and Canada. Its clients are the manufac-
turers, retailers, and service companies whose products and services are
used by the general public. They include supermarkets, drug stores, quick
serve restaurants, home furnishing retailers, and discount and depart-
ment stores.
1
Advo’s 2004 reported net income was $48.7 million on total revenue
of $1.2 billion. Headquartered in ...
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