December 2024
Beginner
368 pages
10h 47m
English
Content preview from Instagram For Business For Dummies, 3rd Edition
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Chapter 2
Setting Up Your Profile
IN THIS CHAPTER
Deciding what info to use in your profile
Creating an effective bio
Upgrading to a business profile
After you install the Instagram app on your mobile device, setting up your profile is the first major task you face. Your profile should accurately represent your business brand — and appeal to your target audience.
In this chapter, we show you how to set up the different components of your profile. Although a profile has several parts, immediately establishing the right username is the most important. The proper selection at the beginning ensures that you don’t have to make unwanted changes in the future or compensate for an irrelevant username as your business grows. If you set up your Instagram profile foundations to align with your brand, you’ll be able to edit additional components as you grow and better drive business results from your Instagram account.
Professional Profile Practices
Your Instagram profile is your first impression to potential customers and new visitors and your consistent branded message to your existing audience. Your profile should be recognizable to your audience and showcase the value you provide as ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.