December 2024
Beginner
368 pages
10h 47m
English
Content preview from Instagram For Business For Dummies, 3rd Edition
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Chapter 12
Connecting Your Marketing Dots
IN THIS CHAPTER
Using Instagram with other marketing tactics
Incorporating Instagram into your website
Publicizing events and promotions
If you’ve read any of the previous chapters, you’ve already discovered many expert tips for using Instagram for your business. However, most people who have success with Instagram don’t use it in a vacuum. It’s important to know where and how to place Instagram in your total marketing mix to get the best results. In this chapter, we discuss incorporating Instagram with your other social media, website, and offline activities.
Incorporating Instagram in Your Marketing Mix
Let’s face it: Instagram is awesome, right? We sure think so. But it should be just one of many tactics in your marketing plan. Truly successful businesses use Instagram as part of their overall mix, not as their entire focus.
Here are some other marketing avenues to consider:
- Facebook, X, LinkedIn, Pinterest, Snapchat, TikTok, and YouTube
- Email and blogs
- Webinars
- SEO
- Google Ads
- Review sites such as Yelp, Google Business, and TripAdvisor
- Industry forums, conferences, speaking engagements, and events
- Local events (chamber, rotary, neighborhood) ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.