December 2024
Beginner
368 pages
10h 47m
English
Content preview from Instagram For Business For Dummies, 3rd Edition
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Chapter 10
Creating an Effective Instagram Ad
IN THIS CHAPTER
Learning different ways to create an Instagram ad
Testing ad types, images, and audiences to maximize effectiveness
Measuring your ad’s results
After you decide what type of ad will work best for you, it’s time to find out how to create the ad. In this chapter, we walk through creating an Instagram ad directly through Instagram’s mobile app and from Meta Ads Manager (also called Facebook Ads Manager, depending on who you talk to!). If you’re planning on running the same creative campaign on Facebook, it’s helpful to understand Meta Ads Manager so your Instagram and Facebook campaigns are synced.
Meta optimizes campaigns run on both platforms. The platform that performs best (based on the objective you set) will get more ads shown.
We also cover the important topics of testing your ads and measuring the results. By making simple tweaks based on the data uncovered through testing and measuring, you can make a huge difference in the effectiveness of ongoing and new campaigns.
Using the Instagram Mobile App to Create an ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.