December 2024
Beginner
368 pages
10h 47m
English
Content preview from Instagram For Business For Dummies, 3rd Edition
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Chapter 9
Planning a Winning Ad
IN THIS CHAPTER
Deciding which ad type is best for your campaign
Selecting the correct target audience
Understanding design requirements
With more than two billion people using Instagram each month and 90 percent of those following a business on Instagram, advertising on Instagram is a no-brainer. The demographics are shifting older too — Instagram is not just a playground for Gen Z. If you’re seeking Gen X or even some Baby Boomer customers, Instagram is quickly becoming a hotspot for them, too.
In this chapter, we discuss choosing an ad type, the design elements needed for a good Instagram post, and selecting your target audience, which may include Baby Boomers!
You must have your Instagram account set up as a business profile to create ads. For more information about this easy (and free) upgrade, refer to Chapter 2.
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