December 2024
Beginner
368 pages
10h 47m
English
Content preview from Instagram For Business For Dummies, 3rd Edition
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Chapter 13
Instagram Analytics
IN THIS CHAPTER
Using Instagram’s Professional Dashboard
Incorporating Instagram into your website
Publicizing events and promotions
Tracking your progress with analytics tools
Any good marketer knows that analytics are a huge key to your marketing success. By monitoring follower growth, engagement (likes, mentions, and comments), website clicks, and branded hashtag growth, you can track what’s working and do more of it. And you can stop doing the tactics that aren’t working too! If you have an Instagram business profile, Instagram offers access to insights through the Professional Dashboard on the mobile app only. In addition, several third-party apps allow you to dig a little deeper than what Instagram offers. We go over both types in this section.
Using Instagram’s Professional Dashboard
As mentioned, Instagram offers (Professional and Creator accounts only) several insights to track your Instagram success. To begin, tap the Professional Dashboard section located below your bio on your Instagram profile page (on your phone only), as shown in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.