December 2024
Beginner
368 pages
10h 47m
English
Content preview from Instagram For Business For Dummies, 3rd Edition
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Chapter 24
Ten Brands Killing It on Instagram
IN THIS CHAPTER
Discovering ten brands that rock Instagram
Learning the tactics the pros use
It’s so easy to tell you what to do; it’s a lot harder to do those things. That’s why it helps to see what other great Instagram brands are doing and use them for inspiration.
Throughout the book, we talk about Instagram tactics and best practices. Now, we want to show you ten accounts that are great examples of these recommendations.
GoPro
For a big brand, @GoPro understands the effect of using Instagram well. GoPro’s content is a mix of people, places, and pets. Although its photos and videos span every corner of the globe, they are cohesive, well-branded, and share the same story of adventure and excitement. Figure 24-1 gives an example of the posts shared on the GoPro account.
The most unique aspect of the GoPro account is that almost all its content is user-generated content (UGC). Its posts are photos and videos created by its customers, which it reposts to its account. GoPro chooses only the best content and posts that stay true to its brand's styling and personality.
Beyond the branding, GoPro also does a good job of interacting with its audience, posting fun captions, and responding to comments and questions on its posts. GoPro ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.