December 2024
Beginner
368 pages
10h 47m
English
Content preview from Instagram For Business For Dummies, 3rd Edition
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Chapter 19
Using Reels to Stand Out
IN THIS CHAPTER
Finding reels on Instagram
Connecting with other reels creators
The Instagram Reels feature, which rolled out to the majority of users in August 2020, is a response to the popularity of TikTok and a way to create similar content on the Instagram platform. Reels, like Instagram stories, are built into the existing Instagram interface. You can access the Reels camera from the + sign at the bottom of your feed or profile page. Following are some specifics about Reels:
- Are short-form video content in full 9:16 portrait mode
- Are up to three minutes long
- Can be filmed directly in the Reels camera or uploaded from your camera roll on your mobile device
- Can be filmed as one full take or a series of takes stitched together
- Can be uploaded via mobile device or desktop
First, you learn more about reels, and then you discover how you can use them for your business.
Finding and Watching Reels
Reels are the number-one piece of content in Instagram’s algorithm and are impossible to miss these days. They can be found on Stories, your feed, a Reels gallery on your profile, the Reels feed, and even the Explore page. They’re pretty much everywhere!
If a Reels video has been uploaded to the feed of someone you follow, you’ll see the video in ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.