Chapter 8
Wielding the Power of the Hashtag
IN THIS CHAPTER
Learning what a hashtag is and how to use it
Following the rules of hashtags for great results
Finding which hashtags are the best for your brand
Creating hashtags for your brand, contest, or promotion
You’re starting to create cool content and have followed many people, but for some reason, your posts are garnering only a few likes. Want help in this area? Add hashtags. Hashtags give your posts more reach by making them searchable to anyone, not just those in your immediate network.
In this chapter, you learn how to place hashtags and discover the best practices for using hashtags. You also find out how to research hashtags that apply to your business and create branded hashtags for your Instagram account. If you’re interested in learning about hashtags for Instagram stories, we suggest getting the basics about hashtags here first and then reading Chapters 14 and 15.
Investigating Hashtags
To get started, we discuss what hashtags are and why it’s helpful to use them on Instagram. Hashtags always start with the # sign ...
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