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Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius by Jay Elliot

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Chronology

This book is organized around key management and leadership lessons I learned from Steve at Apple, not chronological events. The following may be helpful to return to later in the book, to clarify the context of a story or event.

1976 Steve Jobs and Steve Wozniak form Apple Computer, Inc.
1981 Steve Jobs takes over the Macintosh development team
1983 Steve convinces John Sculley, vice president of soft-drink company PepsiCo, to become CEO of Apple
1983 Macintosh goes on sale; with the mouse and a graphical user interface, it is the first easy-to-use personal computer
1985 Sculley and the board remove Steve from head of the Macintosh team; Steve leaves the company
1985 Steve starts NeXT, a competing personal computer company
1993 Sculley leaves Apple
1996 Apple acquires NeXT, bringing Steve back into Apple
1997 Steve becomes interim CEO of Apple
2000 Steve becomes full-fledged CEO
2000 Apple opens first retail store
2001 Steve introduces the iPod, the first in what will become a series of society-changing, noncomputer products

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