Though I came to Apple already admiring IBM’s values, I learned to admire one other company as well. Steve was always very impressed with Sony. In our visits to Japan and meetings with the company’s CEO and cofounder, Akio Morita, we were always struck by the remarkable attitude of all of Sony’s employees. We talked a lot about how Sony kept its entrepreneurial and product-orientation spirit alive. How did they communicate their values?
It was interesting to Steve and me that they did not have a values statement. Rather, it was part of the Japanese culture to be completely committed to one’s company and job. It was not specified in a document; they just lived it. But Sony did underpin the culture by providing its employees with certain perks that supported who they were.
Samsung on the other hand did have a written values statement. A few of the items were these: