Index
A
Acquisitions
Aggressiveness
Akers, John
Aldus Corporation
Amelio, Gil
American Airlines, Inc.
American Rocket Society
Android
Apple Fellows
Apple II
Apple IIe
Apple III
Apple Inc.
“1984” television commercial
business principles
change of command at
company within
continuing tradition at
crap products at
culture still in place
departure of Steve Jobs
design of products
employee commitment at
first losing quarter in its history
Glassdoor rating
going against the grain
as innovative Pirate organization
lack of secrecy in early
Mac building
as Navy company
One Infinite Loop
as product-focused company
recruiting process for working at stores
reorganization of
return of Steve Jobs
set of values
as Skunk Works organization
staying the course
T-shirts at
team leaders at
“Think Different” ad campaign
Tim Cook as new CEO of
training of staff at stores
workplace
worldwide culture of values
Apple University
Apple workplace
Apple University and
buddy system
creating an innovative organization
environment
first day
new corporate campus
One Infinite Loop
opting out
Apple Corporate TV
Atari Inc.
ATM machines
Autonomy
B
Bad news
Bandley Drive
Bandley Shuffle
Bank of America Corporation
BART. See Bay Area Rapid Transit
Bay Area Rapid Transit
Beatles
Black Wednesday
Blair, Tony
Blockbuster LLC
Breakfast Club meetings
Buddhism
Buddy system
Buffett, Warren
Bunnell, David
Burrows, Peter
Business principles
BusinessWeek
C
Campbell, Bill
Campbell, Joseph ...