September 2012
Beginner
175 pages
4h 38m
English
Content preview from Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
It’s Personal
One secret behind Steve’s success is that his outreach was so profoundly personal. He knew how to connect with consumers in ways that made technology a part of humanity. His leadership style reflected his deep connection to what the interactions would be between product and user.
In an Apple store recently I overheard a conversation between a staff member and a customer about a technical issue, and what struck me was that the staffer was using the term we. Instead of talking about “the problem you’re having,” he was in effect saying, “We are all in the same boat here; let’s work together to fix this problem.”
Again the genius of Steve was reflected in the Apple store employees adopting the customer’s viewpoint as part of the equation of solving problems: us instead of you. That’s brilliant.
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