Those products you have in development right now or the one product you’re betting on so heavily—how close can you come to creating a new standard?
Sure, it’s a tough target to aim for. You and I both know that in their entire career, most people will never achieve this goal in a single thing they do. The much-admired Apple consultant and coach Arynne Simon used to say, “If you don’t aim for the sky, you’ll never hit the bell tower.”
1. Ira Sager, Peter Burrows, and Andy Reinhardt, “Back to the Future at Apple,” BusinessWeek, May 25, 1998.