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Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius
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Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius

by Jay Elliot
September 2012
Beginner
175 pages
4h 38m
English
Wiley
Content preview from Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius

Being Intrapreneurial

Steve began to call the Macintosh team intrapreneurial, a term that has since mostly faded from use but that was at the time coming into popularity in business circles.

Though the term is out of favor these days, at the time it seemed to Steve as made-to-order. The year after the Macintosh came out, he explained his understanding of that term to a Newsweek reporter as “[a] group of people going, in essence, back to the garage, but in a large company.”2

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Publisher Resources

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