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Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius by Jay Elliot

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Being Intrapreneurial

Steve began to call the Macintosh team intrapreneurial, a term that has since mostly faded from use but that was at the time coming into popularity in business circles.

Though the term is out of favor these days, at the time it seemed to Steve as made-to-order. The year after the Macintosh came out, he explained his understanding of that term to a Newsweek reporter as “[a] group of people going, in essence, back to the garage, but in a large company.”2

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