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Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius by Jay Elliot

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Contents

Preface: Why I Wrote This Book

Chronology

Chapter 1: A Ding in the Universe

Rating Steve as a Leader

Vision and Passion Are More Important than Credentials

Vision Must Be Based on Your Customers

Vision and Your Vendors

Acquiring a Company Can Water Down Your Vision and Culture

Communicating the Vision

The Way It’s Made Can Be a Part of the Vision

Giving Your Team a Special Identity

The Magical World of the Pirate Life

Flying a Flag

Vision for Innovation

Chapter 2: Steve’s Business Philosophy and Values

Recognizing the Need for a Values Statement

The Worldwide Culture

The Lack of Secrecy in the Early Apple

A Background in Business Values

Companies with Values that Steve Admired

Losing Ground

The Head Pirate Returns

Building on the Values

Steve’s Most Important Value: Attention to Details

Power of the User Culture

Chapter 3: People Who Know More than You

The Role of the Team Leaders

Cross-Pollination and Monday Meetings

Steve and the Use of Language

Dangers of the Middle Management Fear-of-Change Syndrome

Lessons from a Mutiny

Thinking of Everything

The Challenge of Finding New Team Leaders

Chapter 4: Steve’s Secrets for Selecting Great People

Wisdom Required

Your First Ten People

Project Groups

A Process for Hiring

Talented People Know Other Talented People

An Updated Version

Choosing People Who Can Adapt to the Style of the Leader

Special Hiring: Another Example

Chapter 5: Unusual Interviewing Techniques

Résumé? Don’t Bother

“Let Me Tell You Where We’re Going”

Leaving ...

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