WHY PRIDE MATTERS MORE THAN MONEY—EVEN MORE THAN WE THOUGHT

Feeling good about day-to-day accomplishments is a strong source of motivation that influences behaviors. Unfortunately a lot of most people’s daily work can be pretty boring, if not downright tedious and stressful, so “feeling good” about it is not as easy as it sounds. Moreover, those positive feelings come mostly from the informal organization.
One of the strongest positive emotional drivers is pride. Kids work harder in school for the teacher who makes them feel proud of getting a good grade or developing a new skill. Multimillionaire athletes stretch themselves to the limit for the pride of winning the championship—but also take pride in the rigorous training it requires. Pride ...

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