HOW RELIANT SURVIVED: BRINGING NEW VALUES TO LIFE
In 2002, Reliant, an energy company based in Houston, found itself floundering in a sea of uncertainty. The Texas electricity market was being deregulated. New competitors seemed to be appearing every day. So the company needed to prepare for an unregulated marketplace and combat the wave of new competition. No longer could it prosper by playing the game of appeasing the regulators. Now it really had to compete for customers, which meant keeping costs as low as possible.
At the same time, the fall of its Houston corporate neighbor, Enron—also an energy company—caused a serious shock to the Reliant organization. When Enron was the darling of Wall Street, Reliant wanted to emulate it. When ...
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