Acknowledgments
I would like to acknowledge my colleagues and friends at NYNEX (now Verizon), Pitney Bowes, and Goodyear Tire & Rubber Company, who shaped my thinking about the practice of innovation. We were constantly experimenting with how to make our initiatives both profitable and user-centered—and how to make them work in corporate settings. We learned enough to create a lot of value, but we also stubbed our toes quite a bit. I think that when we failed, we usually learned from our failures. Abhijit Ganguly and Erin Spring, in particular, helped to test the ideas in this book in practice.
I would also like to thank the thought leaders I interviewed for Research-Technology Management over the past ten years. I learned a lot from them, experimented ...
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