9Making the Bet to Win: Ambidextrous Leadership
The biggest symptom of a failed innovation capability is a failure to make the bet to win. There are several reasons for this. The new venture may pose different kinds of risk than those in the core business, and executives may be uncomfortable making a big bet given the risk. Executives may fear that the new business will undermine the existing business and defer investment for that reason. Or executives may not feel prepared to defend the necessary investments to the investment community. These are all reasonable concerns.
But the failure to bet on new ventures often masks something more fundamental. In almost every corporation, there is a systematic avoidance of ...
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