Preface: Why This Book
I was inspired to write this book by a desire to help companies avoid missed opportunities. My goal is to help readers move more quickly and surely through the difficult territory of corporate innovation—one that requires navigating the world of pure innovation with the world of corporate norms, advantages, and constraints.
Innovation often languishes within established corporations because they are unable to manage the relationship between the new venture and the ongoing business. Ironically, the companies that squander innovative opportunities are often the same corporations searching for new avenues of growth because prospects in their core have stalled. In fact, history is replete with disruption of incumbent companies ...
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