August 2014
Beginner to intermediate
240 pages
4h 52m
English
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Chapter four. Laying the groundwork
At some point in the future, you might find yourself giving your client a lesson about design—perhaps about typography or print quality, for example. But first it’s important that you learn all you can about your client. Without knowing specific details of your client’s business, his reasons for seeking a brand identity, and his expectations of the process and final design, you can’t possibly be successful with the project.
Gathering this info needs a significant investment of time, and more than a little patience, especially when what you prefer to do is to get started on the design work. But if you cut back on the time and attention this early stage needs and jump straight onto the sketchpad, you risk completely ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.