Logos that Last

Hello

When I was in my twenties, I’d work late nights all the time. Not because I had to. I did it to work on my craft. My wife, Maria, was still in college and she’d hang out with me in my office late into the night. After she would finish her homework, she would curl up on my couch and we would talk about our future together. This was when we first talked of our shared dream of running a design agency. We also spoke about marriage, children, travel, and how we were going to reach those goals. One thing on that future list was to write a book. I had just read Paul Rand by Steven Heller and was blown away, not only by Paul’s work and story, but also by his legacy. He helped define the rules for brand identity design in a world and culture that ...