Chapter 8

Case Studies

I approach each and every project like it is the most important thing I’ve ever created. Many of the projects I am sharing in this chapter have had tough moments and difficult feedback. With each, I was able to use the process that I have outlined in this book and the soft skills we have discussed to create a set of brand identity systems that will stand the test of time.

I am sharing a wide range of clients with varying budgets to show you exactly how my process can be adapted and scaled to suit projects of any size. These are all real projects for real clients. Each one was designed with love, care, and respect. Look at these as examples of what you can create using the skills you’ve acquired in this book.

Let’s dig ...

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