The Pursuit of Perfection
The Eames Lounger was designed in 1956, and is still widely considered the epitome of modern design. It is a simple, beautiful, and comfortable bent-plywood design that tells a story. It has a timeless design that cannot be improved upon. It is perfect. There has been no reason to make any revisions because Ray and Charles Eames got it right. They were able to accomplish this goal by spending years perfecting their craft and studying the great designers that came before them.
I feel that a great logo should be approached in a similar manner. A logo should not need to be revised every ten years simply because it goes out of style. My career has been devoted to creating marks that are not trend driven. They are equally ...
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