October 2023
Intermediate to advanced
208 pages
3h 48m
English
Content preview from Logos that Last
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Chapter 5
Brand Extensions
Let’s go back to our example of the client asking you to “make the logo bigger.” As I stated previously, in most cases the size of the logo is not the real issue. The real issue is that the branding in the layout is not strong enough. The way to keep your design work “on-brand” is to integrate the geometry of the brand mark into as many brand elements as possible. Integrate it into the patterns, the icons, the badge shape, photo crops, and photo art direction.
A well-designed brand should remind you of the brand mark at every touch point without needing a gigantic logo on each page. Once I began integrating the DNA of the brand mark into all of the other design elements, I have not been asked to “make the logo bigger.” ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.