Chapter 3
Inspiration Hunting
I absolutely love discovering logos of the past that I have never seen before. I find so much inspiration digging in antique stores, estate sales, and small-town museums. If you dig deep enough, you will find inspiring design work created by lesser-known designers of the past. Finding and studying this work makes me a better designer. All of the work that I have created in my lifetime has been inspired by what I discover.
Most modern-day designers never leave their desks. They find their inspiration from other modern-day designers on sites like Pinterest, Dribbble, Behance, and Instagram. When a small pool of modern-day designers only find inspiration in each other, all of their work starts to look the same. You ...
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