Chapter 4
Badge Design Process
Many modern design firms will steer you away from creating a badge design. They will tell you that a badge is too complicated and old-fashioned. They are wrong. A great brand system should be modular, including multiple versions of a logo for different media placements, A brand mark for avatars and small spaces. A horizontal logo for compact spaces like a mobile site. A vertical logo for large spaces like signage and T-shirts. That makes sense, right? Then why not a badge for large spaces like murals, packaging, and posters?
A badge is more complex. That is not a bad thing. Telling a more elaborate story makes it more memorable. Badges are not only nostalgic, but can also be very modern depending on how you design ...
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