Chapter 7

The Shop

The year 2020 was a tough time for most people. The pandemic hit and it hit hard. Many large companies stopped all marketing spending as they waited to see how the market would adapt. Most of the projects that I had in the pipeline evaporated and I had a lot of downtime, which is not a good situation when you are an entrepreneur without paid time off or as many options for government bailouts.

As it has most likely become obvious throughout the course of these pages, I love to design. It’s my passion. I can’t turn it off. So, with all of my extra time, I decided to start an online shop. I used my time not only to build and promote the shop, but also to create products to sell. In 2020, I designed and uploaded over 100 products. ...

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