Managing IT Projects: How to Pragmatically Deliver Projects for External Customers

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

M. DąbrowskiManaging IT Projectshttps://doi.org/10.1007/978-1-4842-9243-3_2

2. Why Sales People Shouldn’t Sell on Their Own

Marcin Dąbrowski¹  

(1)

Nowy Wiśnicz, Poland

 

If facts do not conform to the theory, they must be disposed of.

—Maier’s Law

Sales is a crucial and, at the same time, a complex area of the business. It’s not enough to have the know-how, innovative products, talented engineers, or excellent implementation techniques. In order to operate and grow, a company needs to get through to clients and make them interested in its portfolio – it must sell. There are various approaches and techniques to sales. It must be remembered, though, that sales is ...