book

Managing Major Sports Events, 2nd Edition

Name: Managing Major Sports Events, 2nd Edition
ISBN: 9781000212754

by Milena M. Parent, Aurélia Ruetsch

November 2020

Intermediate to advanced

522 pages

16h 56m

English

Routledge

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Cover
Half-Title
Title
Copyright
Contents
List of figures
List of tables
List of contributors
Preface
Acknowledgements

Abbreviations
1 Introduction: The world of major sports events
Illustrative case: how we entered the Games worldMilena M. Parent’s experienceAurélia Ruetsch’s experienceWhy this book at this time, and why a revised edition?What are events, sports events, and festivals?Theories and approaches used to study sports eventsThe sport event management worldThe lifecycle of a sports eventOverview of the bookFurther readingRelevant websites
2 Why bid for sports events?
Illustrative case: why would London, Paris or Los Angeles bid for the Olympic Games?The theory behind why cities and regions bid for eventsReasons for biddingTypes of bidsIt’s about perceptions: From residents, politicians, and the mediaIt’s about planning for long-term legaciesEvent portfoliosStakeholders involved in bidding and hosting eventsThe practitioner’s perspective on reasons to bid for a major sports eventOutlook, trends, and innovationsChapter summaryExpert case: medium and small sports events bidsCase questionsChapter questionsFurther readingRelevant websites
3 How to bid for an event
Illustrative case: Milano-Cortina versus Stockholm-Åre for the 2026 Olympic Winter Games bidThe theory behind bidding for eventsThe bid processKey factors for successful bidsThe practitioner’s perspective on biddingOutlook, trends, and innovationsChapter summaryExpert case: a great bid with an OK level of communication is not a good bidPublic supportOlympic project vs. other social projectsThe fight for the numbersFake newsCase questionsChapter questionsFurther readingRelevant websites
4 Leading and setting up an organising committee
Illustrative case: the leadership of the Invictus GamesThe theory behind leading and setting up an eventLeadership theories for sports eventsKey leadership qualitiesOrganisational structureThe practitioner’s perspective on leading and setting up an eventOutlook, trends, and innovationsChapter summaryExpert case: two leadership changes and four profilesToronto 2015 Pan American and Parapan American GamesBaku 2015 European GamesCase questionsChapter questionsFurther readingRelevant websites
5 Planning major sports events
Illustrative case: the impact of the IOC’s “New Norm” on Olympic hostsThe theory behind planning major sports eventsPlans, plans, and more plansStakeholders and event governanceProject management considerationsThe practitioner’s perspective on planning major sports eventsPlanning for the unknownsProject managementOutlook, trends, and innovationsChapter summaryExpert case: the ripple effectCase questionsChapter questionsFurther readingRelevant websites
6 Financing major sports events
Illustrative case: the impact of a recession on a major sports event depends on the event’s modeThe theory behind financing major sports eventsFinancingThe practitioner’s perspective on financing major sports eventsRevenues as double-edged swordsFinancial and budget planningOutlook, trends, and innovationsChapter summaryExpert case: where to allocate limited resources in media operationsCase questionsChapter questionsFurther readingRelevant websites
7 Marketing, sponsorship, and look-feel
Illustrative case: ambushing major sports eventsThe theory behind marketing, sponsorship, and look-feelMarketing strategyEnvironmental or situational analysisMarket segmentationMarketing mixSport event brandsSponsorshipAmbush marketingThe practitioner’s perspective on marketing, sponsorship, and look-feelOutlook, trends, and innovationChapter summaryExpert case: the rebranding of Canadian university sport and its eventsBackgroundA new name and logo for a fresh startA tricky rebranding action planA successful outcomeCase questionsChapter questionsFurther readingRelevant websites
8 Human resources: Building high-functioning organising committees
Illustrative case: integration can cause tensionsThe theory behind human resource management (HRM)The practitioner’s perspective on workforce managementBuilding a teamWork conditionsLeadershipSoft skillsManaging momentumPerformance and reputationWeak linksRecognitionPreparing for the end of the GamesOutlook, trends, and innovationsChapter summaryExpert case: major sports events: a human adventure1. Integration of volunteers and staff as a single team2. Integration of staff with VTeams3. Headquarters and competition VTeams4. Organising committee and event rights ownerCase questionsChapter questionsFurther readingRelevant websites
9 Volunteer workforce
Illustrative case: how many people does it take to host a major sports event?The theory behind the volunteer workforceMeyer and Allen’s (1991) three-component commitment modelPsychological contract theorySelf-determination theoryVolunteer motivations, commitment, and satisfactionSuccessful volunteer management programmesThe practitioner’s perspective on the volunteer workforceDefining volunteer needsRecruitmentHandoverOutlook, trends, and innovationsChapter summaryExpert case: how being a team attaché deconstructed my understanding of games operationsThis is not a volunteerBlowing up the “Games bubble”More than sport competitorsCase questionsChapter questionsNotesFurther readingRelevant websites
10 Culture in-house, outside, and all around
Illustrative case: different cultures, different ways of organising eventsThe theory behind cultureCulture in sports eventsThe practitioner’s perspective on cultureOrganising committee cultureInternational cultureDepartment and FA cultureSport cultureWorkforce cultureOutlook, trends, and innovationsChapter summaryExpert case: the impact of cultural differences on volunteer language servicesCase questionsChapter questionsFurther readingRelevant websites
11 Stakeholder relations and protocol
Illustrative case: successful organising committees co-opt stakeholdersThe theory behind stakeholder relations and protocolStakeholders and stakeholder management in major sports eventsProtocolThe practitioner’s perspective on stakeholder relations and protocolProtocol interdependenciesOutlooks, trends, and innovationsChapter summaryExpert case: balancing protocol norms with the spirit of an eventCase questionsChapter questionsNoteFurther readingRelevant websites
12 Communication and media
Illustrative case: Typhoon HagibisThe theory behind communicationThe theory behind mediaWhat are the media?How do the media work?Media representationMedia impactsRegulations and restrictionsThe practitioner’s perspective on mediaWhere do the media work?Considerations associated with the mediaOutlook, trends, and innovationsChapter summaryExpert case: why care about the media in major sports events?Case questionsChapter questionsNotesFurther readingRelevant websites
13 Digital and social media
Illustrative case: the changing nature of the major sports event media landscapeThe theory behind digital and social mediaWhat are digital and social media?Research on digital and social mediaThe practitioner’s perspective on digital and social mediaUse of digital and social mediaLimits of digital and social media useOutlook, trends, and innovationsChapter summaryExpert case: think at least five times before you postCase questionsChapter questionsNotesFurther readingRelevant websites
14 Technology
Illustrative case: football/soccer’s use of cutting-edge technology during its eventsThe theory behind technologyWhat is technology?Research on technologyThe practitioner’s perspective on technologyUse of technologyLimits of technology useOutlook, trends, and innovationsChapter SummaryExpert case: technology incidentsCase questionsChapter questionsFurther readingRelevant websites
15 Venues and venuisation
Illustrative case: Qatar wins the rights to the 2022 FIFA World Cup by proposing nine new expensive stadiaThe theory behind venues and venuisationSite planning, OVL, operations, and LOGFacility location and spacesFacility attendance and satisfaction factorsGreen management/sustainabilityThe practitioner’s perspective on venues and venuisationVenuesFunctional areas (FAs)Venue management team (VMT)Event services (EVS)Sport (SPT)Sport productionThe importance of sport and sport production and their impact on other functionsOutlook, trends, and innovationsChapter summaryExpert case: the French flowGeographical and political contextsLocal habitsBlueprintsSite visitsSignage everywhereSmoking or not smokingTeam effortCase questionsChapter questionsNoteFurther readingRelevant websites
16 Risk management and readiness
Illustrative case: how one virus can have a major impact on major sports events globallyThe theory behind risk management and readinessRisk managementPerceptions of residents, spectators, and touristsThe practitioner’s perspective on risk and readinessRiskReadinessOutlook, trends, and innovationsChapter summaryExpert case: planning for the human factorCase questionsChapter questionsFurther ReadingRelevant websites
17 Security
Illustrative case: the major security incidents that have shaped how we organise major sports eventsThe theory behind securityThe practitioner’s perspective on securitySecurity considerationsSecurity and accreditationThe accreditation FASecurity needsOutlook, trends, and innovationsChapter summaryExpert case: security here, there, everywhere … and not!Case questionsChapter questionsNoteFurther readingRelevant websites
18 Ceremonies
Illustrative case: The 2010 CWG Opening CeremoniesThe theory behind ceremoniesTypes of ceremoniesSymbolism, rituals, and mythsOther research on Olympic ceremoniesThe practitioner’s perspective on ceremoniesTorch celebrationsOpening and closing ceremoniesMedals ceremoniesCelebrationsOutlook, trends, and innovationsChapter summaryExpert case: the complexity of medal ceremoniesEducation and resourcesCompetition-level adjustmentsCase questionsChapter questionsFurther readingRelevant websites
19 Games-time
Illustrative case: past games-time mistakes at Wembley StadiumThe theory behind Games-timeSpectator attendanceTicketingCrowd managementAthletes’ Games experienceSome suggestions for future research avenuesThe practitioner’s perspective on Games-timeTransportation (TRN)VolunteersEgosObserver programmesGames paradoxesSurviving and enjoying the Games-time periodOutlook, trends, and innovationsChapter summaryExpert case: three defining Games-times momentsCase questionsChapter questionsFurther readingRelevant websites
20 Closure
Illustrative case: a multitude of reports due for both the organising committee and major stakeholdersThe theory behind closureEvent evaluationEconomic impact measurementsPoints to consider for recurring eventsPossible future research directionsThe practitioner’s perspective on closureOutlook, trends, and innovationsChapter summaryExpert case: evaluating the human legacyCase questionsChapter questionsFurther readingRelevant websites
21 Legacy and sustainability
Illustrative case: revisiting legacies of past Olympic GamesThe theory behind legacy and sustainabilityThe legacy phenomenonLegacy issues and challengesLegacy evaluationSustainabilityLeveragingKnowledge management and transferThe practitioner’s perspective on legacy and sustainabilityThe question of legacy and sustainabilityKnowledge transfer and Games GypsiesOutlook, trends, and innovationsChapter summaryExpert case: sustainability – using the carrot instead of the stickPrepareConnectDefineMonitorReportAnd what about the carrot?Case questionsChapter questionsFurther readingRelevant websites
Glossary
Bibliography
Index

Overview

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.

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