Preface
Major sports events are a global phenomenon. Sport event research has exploded in popularity. Researchers are trying to understand various aspects of sports events, such as planning, marketing, volunteers, economic impact, and legacy. Journals, academic books, and articles on this topic are multiplying.
At the same time, practitioners want to have the latest information and best practices so they can deliver the best sports event possible. Hitting the ground running, having very little training time, doing more with less, constantly dealing with change, and only having one shot to get it right is the reality of major sports event managers. Many major sports events (e.g. Olympic Games, FIFA World Cup, and Super Bowl) have books written ...
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