November 2020
Intermediate to advanced
522 pages
16h 56m
English
Content preview from Managing Major Sports Events, 2nd Edition
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Chapter 11
Stakeholder relations and protocol
Objectives
- To understand the management of stakeholders in major sports events;
- To understand the concept of protocol in major sports events and the interdependence between protocol and other FAs for proper venue operations during an event;
- To understand the impact different stakeholders and protocol can have on planning and operations.
Illustrative case: successful organising committees co-opt stakeholders
Major sports event organising committees are, by their nature (and lack of time), outsourcing organisations. They often do not have the in-house expertise or resources and therefore seek other organisations, groups, or individuals (i.e. stakeholders) to assist them or do the work. For example, ...
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