November 2020
Intermediate to advanced
522 pages
16h 56m
English
Content preview from Managing Major Sports Events, 2nd Edition
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Chapter 3
How to bid for an event
Objectives
- To understand the bid process;
- To understand bidding key success factors and other considerations;
- To understand how different it is to work for a bid versus for an organising committee.
Illustrative case: Milano-Cortina versus Stockholm-Åre for the 2026 Olympic Winter Games bid
When the 2026 Olympic Winter Games candidate cities were evaluated, Stockholm-Åre initially led Milano-Cortina on the technical aspects. It was the favourite to win. But, by the time of the vote, Milano-Cortina had pulled ahead with the IOC Evaluation Commission’s report because it emphasised the Italian creativity, larger use of existing stadia – in line with the IOC’s Agenda 2020 and New Norm – and its government ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.