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Managing Major Sports Events, 2nd Edition
book

Managing Major Sports Events, 2nd Edition

by Milena M. Parent, Aurélia Ruetsch
November 2020
Intermediate to advanced
522 pages
16h 56m
English
Routledge
Content preview from Managing Major Sports Events, 2nd Edition

Bibliography

  1. 2016 Lillehammer Youth Olympic Games Organising Committee. (2016). Lillehammer 2016 Youth Olympic Games Official Report. Online. Retrieved September 9, 2019, from https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Games/YOG/Winter-YOG/YOG-Lillehammer-2016-Winter-Youth-Olympic-Games/Lillehammer-2016-Official-Report.pdf#_ga=2.54766251.1447962570.1568028449-1004735958.1559125665.
  2. 2018 FIFA World Cup Russia. (n.d.) The 2018 FIFA World Cup in numbers. Online. Retrieved November 19, 2019, from https://resources.fifa.com/image/upload/the-2018-fifa-world-cuptm-in-numbers.pdf?cloudid=veij99mubas9idvf47rl.
  3. Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: The Free Press.
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Publisher Resources

ISBN: 9781000212754