November 2020
Intermediate to advanced
522 pages
16h 56m
English
Content preview from Managing Major Sports Events, 2nd Edition
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Chapter 12
Communication and media
Objectives
- To understand what communication is;
- To understand who the media are and their impact on major sports events and their stakeholders;
- To understand key planning factors for the media at major sporting events.
Illustrative case: Typhoon Hagibis
By Maryline Peixoto, founder, Word Avenue
For a week in October 2019, Typhoon Hagibis was the focus of all media attention … at least in the rugby world. In the days leading to its arrival at mainland Japan, news agencies covered every possible angle, from its unusual name – meaning “velocity” in Tagalog – to the possible impact on the population of a typhoon that would be the biggest recorded in history. For my team, a group of journalists and translators ...
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