Managing Major Sports Events, 2nd Edition

Glossary

Accreditation A badge held by a lanyard, demonstrating that the individual has been cleared by security to enter the event venue (usually for back-of-house access), and typically provides the venue(s) and area(s) or zone(s) to which the individual has been granted access.

Ambush marketing A purposefully planned action (effort, campaign, etc.) by an organisation to indirectly associate itself with an event for some benefit (e.g. commercial gain or name recognition) but that has not paid for the right to be an official sponsor of the event.

Bid phase The period when an individual, group, or organisation proposes to host an event (for informal bid processes) or competes for the right to host a given edition of an event (for formal bid ...