November 2020
Intermediate to advanced
522 pages
16h 56m
English
Content preview from Managing Major Sports Events, 2nd Edition
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Chapter 6
Financing major sports events
Objectives
- To understand how a major sports event is financed;
- To understand what financial management entails in the context of a major sports event;
- To understand the double-edged sword of revenues.
Illustrative case: the impact of a recession on a major sports event depends on the event’s mode
While VANOC kept saying that it was “on time and on budget”, the world had other ideas. When the great economic recession hit in December 2007, only months after VANOC had released its revised business plan (Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games, 2007), VANOC saw its revenues dwindle, putting the “on time and on budget” mantra in jeopardy. A key problem was that ...
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