November 2020
Intermediate to advanced
522 pages
16h 56m
English
Content preview from Managing Major Sports Events, 2nd Edition
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Chapter 13
Digital and social media
Objectives
- Demonstrate the importance and impact of digital and social media in major sports events today;
- Present emerging research related to digital and social media in major sports events;
- Understand the use and limits of digital and social media in major sports events.
Illustrative case: the changing nature of the major sports event media landscape
Since the 1960s or so, major sports events were geared to the television audience, that is, until the turn of the 21st century. Examining the London 2012, Rio 2016, and PyeongChang 2018 Olympic (Winter) Games, there has been a significant growth in digital and social media platform numbers. More specifically,
- London 2012 saw 150 million tweets and ...
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