November 2020
Intermediate to advanced
522 pages
16h 56m
English
Content preview from Managing Major Sports Events, 2nd Edition
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Chapter 2
Why bid for sports events?
Objectives
- To understand the reasons for undertaking a bid;
- To understand the different types of bids;
- To understand the stakeholders involved in bidding and in the overall sport event lifecycle;
- To understand bidding considerations for small and medium-sized sports events.
Illustrative case: why would London, Paris or Los Angeles bid for the Olympic Games?
Many cities, such as Beijing (China), Sochi (Russia) or Vancouver (Canada), may say they are bidding for the Olympic Games, in part, to raise their city/country profile on the international stage and/or attract tourists. But why would cities like London, Paris, or Los Angeles bid? London and Paris each attract over 30 million visitors from other ...
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